Digital Marketing Tutorial For New Learners
Introduction:-
This digital marketing tutorial is to create awareness about digital marketing and help you understand the main fundamentals of Digital Marketing. In this tutorial, I have covered various topics in digital marketing. Let’s start learning it.
Digital marketing has become a need in India, every individual is curious to know about digital marketing and how digital marketing works. Digital marketing is all about promoting business using digital channels like Internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing and many more. Digital marketing is becoming popular due to the increase in the number of internet users, mobile phone users and digital content.
- Digital Marketing Topics:-
Digital marketing is huge which includes many topics and sub-topics. To become a digital marketing expert, it’s important to have knowledge about all digital marketing topics. I am providing some list of it have look on it.
Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
PPC/Google Advertising
Content Marketing
Affiliate Marketing
E-Mail Marketing
App Marketing
Influential Marketing
Online Reputation Management
Growth Hacking
- Search Engine Marketing:-
Search engine marketing is also known as inbound marketing. Search engine marketing means using the search engine as your primary marketing channel. Search engine marketing contains SEO and search advertising.
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- Search Engine Optimization (SEO):-
Search engine optimization is one of the most important and major part of Digital Marketing. SEO is about getting organic traffic on websites from search engine sites like Google, yahoo, and Bing, etc. In the digital marketing world, SEO is as one of the most effective channel for getting visibility, traffic on the website without spending too much money.
- PPC/Google Advertising:-
PPC/Google advertising is another popular channel of digital marketing. Google Advertising/PPC advertising is about paid advertisements in search engines. Google offers advertisements which appear in search engine results with the use of Google AdWords Google also offers Display Ads, which appear on the Google Display Network. The Display Network is an extensive collection of outside, third-party websites that have partnered with Google and agreed to show Google ads. The Google AdWords auction is focused around keywords – advertisers choose a list of keywords to target which are relevant to their business offerings, the words that people are most likely to use when searching for their product.
- Social Media Marketing:-
Social media marketing is about using social networking platforms and social media websites for digital marketing. Social media marketing is now becoming popular due to the increase in internet users and social networking users. Social media marketing is about promoting business using social networking platforms like Facebook, Twitter, Instagram, LinkedIn, and many such popular social media networking websites.
- Email Marketing:-
E-mail marketing is one of the best parts of digital marketing. Some peoples call it as bulk mail, some people call it mass mail. Email marketing is a very old marketing channel though email is one of the most preferred communication channel for marketing after SMS and growth of WhatsApp and other marketing channels.
