Best Digital Marketing Certifications For Building Strong Resume
Introduction:-
Having the best digital marketing certification is one of the best ways for a every Digital marketer to stand out differently by improving their career opportunities.
Getting a certification is a way to a higher salary or a better job but it is necessary to show your potential to the employer that you are dedicated to continuous learner and improving yourself.
Although there are various roles certifications of playing all are not considered equal but there are few that the employers find it most valuable and here are few of them.
- Google Adwords Certification:-
Google Adwords Certification is considered as one of the best as well as valuable. Most of the companies dedicate most of the SEM efforts to that search engine. Google certification is free and it will help you to gain value in most of the digital marketing companies.
Google AdWords is powerful in Digital marketing it used to be placing a banner ad on a website. Google AdWords has become effective for organizations which looking to boost their digital marketing ROI.
The Google AdWords certification is a professional certificate for people who able to demonstrate knowledge of Google AdWords. The certificate is valid for one year. To become Google AdWords certified, you need to pass two of the AdWords certification exams.
These exams include the AdWords Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. If you do not pass the exam on the first try, you can re-take the exam seven days later respectively.
- Google Analytics Certification:-
Google Analytics is one of the best tools for digital marketers which can use to measure the growth of website traffic. It is easy to use for beginners and powerful for more experienced users.
Google Analytics has become necessary for digital marketers as a free tool to use in their digital marketing strategy. When you become Google Analytics certified, you will become effective at utilizing Google Analytics for your organization and can help others to use this tool.
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- HubSpot Content Marketing Certification:-
Content is king in today’s digital world and content marketing is the main pillar of an effective digital marketing strategy so becoming HubSpot content marketing certified person is a good thing to boost your career and your organization. All marketers today should possess writing and communication skills and understand how to build scalable and remarkable processes to implement and execute their content marketing strategy.
- Facebook Ads Certification:-
Facebook advertising is an effective way for your organization to reach your target audience and drive more awareness. To set yourself apart from it you have need of Facebook certified professional. Facebook’s Blueprint Certification recognizes advanced-level proficiency along with Facebook’s products and services.
This program offers two certifications: Facebook Certified Planning Professional and Facebook Certified Buying Professional. These two certifications are those digital marketers who work and manage Facebook Pages and Facebook advertising.
- YouTube Certification:-
YouTube is the world’s second largest search engine after Google.
As video becomes a preferred content marketing medium, it is important to have a well-defined video content strategy. YouTube is a great platform to start.
YouTube Certification will help you learn how to create a YouTube channel, how to grow it, how to optimize it, and how to monetize it. The certification is valid for one and half years or 18 months from the date you pass your certification exam.
YouTube also have company certifications so your organization can be a YouTube-certified company. To be a company certified on YouTube, your organization must be a managed partner with Google. YouTube-focused on those persons who include who advise creators, manage content or content rights on a creator’s behalf or do other work on YouTube as part of their job activities.
