Best Tips To Improve Google Ads Quality Score
Introduction:-
Google Ads also known as Google AdWords, is a digital marketing platform created by Google in the year 2000. As its launch, only 350 advertisers were using the service to build brand awareness. Today, Google Ads has more than 1 million digital marketers using it for the company.
Google Ads has become a highly-competitive in the market. Those who don’t use this resource available to their advantage are less likely to succeed. One of the effective ways Google determines your importance to the consumer audience is on the basis of your quality score. The quality score multiplied by the pay per click bid equals the Google Ad rank. This is an important equation to be considered throughout your digital marketing career. A Google quality score is a combination of factors that describe your ads overall relevancy to the customer digital Marketers who having high-quality scores have better ad ranks.
The outcome of your score depends on the following criteria:-
- Clickthrough Rate: The chance that your ad campaign will be noticed and clicked by a consumer.
- Landing Page Experience: How suitable and organized your layout and sitemap, as well as the overall performance of the site to the consumer.
- Ad Relevance: The level of your advertisement whether it matches a user’s search query and intention or not.
- Create your campaigns with smaller targeted ad groups:-
By making your campaigns into smaller targeted ad groups, you are improving the relevancy between the search query and the ad. So build your campaigns with many ad groups that are specific and related to the specified keywords it contains. This can be a challenge because You cannot maintain a high degree of relevancy this way.
Use your list of keywords and group them into logical groups themes like branded, non-branded, specific products, or services. This will help you to create your ad groups and keep them focused and relevant. Also, don’t forget to include negative keywords lists better performance.
So take the time to plan, set up, and structure your account, campaigns, and ad groups and you will find a way that will run much more efficiently and gives your desired results.
- Optimize Keyword Density With Ad Copy:-
Maintain ad copy which closely related to your keywords. This will increase the relevance of your keywords to each of your particular ads. Not only will this help you increase your Quality Score, but it will also increase your click-through rate. Make sure to get your keywords into your ad copy as well.
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- Target your Respective landing pages:-
Your landing pages should be designed with good quality content that uses your targeted keywords for each ad group. It may not be easy to design a landing page for each ad group, but it will help to increase ad relevancy. A highly relevant landing page will also help you with increased conversions. If your searchers read your ad, then they click through and they land on a page that fulfills their expectations, then you are likely to have number of good visitors that may turn into customers.
- Focus On The Quality Score Factors:-
You must need to understand the factors that affect your quality score in order to improve it. The first thing you need to do is understand what the factors are that affect your score. These factors are not all be equal. This is why is very necessary for you to know all the factors. It is not just one or two factors that you need to work on to increase your quality score. You should work a little bit towards each of them factors so that you can see an increase. Once you know what it is you need to work out for that, after that you can able to make changes towards raising your quality score. There is no option your score will be increased without understanding the factors that affect it.
- Improves Your Landing Page Loading Speed:-
Landing page load time has become an important part while calculating Quality Score. Take the time to check the load times on each of your landing pages and see what can be done to make it faster if it is slower. You can use Webmaster Tools to test your landing pages and check their speed.
- Make Use Of Negative Keywords:-
Negative keywords are those that you include in your ad groups that actually prevent your ad from showing up. Here using these keywords are helping you to gain valuable visitors, in fact, when the negative words are used to search, your ad is not going to show up to the searchers. This is the reason negative keywords are actually beneficial. You can use these keywords to ensure that people who are not in your target ad group are not finding your ad. You want people to click on your add because it is relevant for them and that’s why using negative keywords, you can increase your quality score.
