Importance of Digital Marketing in Educational Sectors
Introduction:-
We are seeing a digital marketing revolution throughout India, where digital marketing is spreading across various industries and sectors. Education sector too included in this the digital marketing revolution is bringing about several changes, such as an increase in the number of internet users – especially students, who access the internet to seek information, entertainment, and social media. More and more education players entering in this market has set forth an intense competition among educational institutions to stand ahead among the rest. Interestingly, it is noticed that the average time spends on the Internet among teenagers and youth in India is rising day by day. Hence, it can be easily predicted that the digital platform is the most convenient, effective and a suitable way to target desired audience groups.
Definition of Digital Marketing
Digital marketing as a process of reaching out to target audiences across digital platforms, attracting them to know your brand and providing 360-degree solutions and services to all your digital customers. To simply put, digital marketing is the process of marketing conducted on the digital mediums or tools. The broader definition of digital marketing refers to advertising and promotions using digital platforms like websites, search engines, social networking sites, email, and mobile apps marketing, etc.
- Builds a Strong Reputation:-
The major benefit for an educational institution to having an online presence is that it builds the strong. There no doubt that the internet has become the main source to access information. For educational institutions, students and parents are the desired target group. Since the internet itself is popular among students, it has become a necessity for every educational institution to maintain an online presence in order to survive. Hence, if it invests more time and energy into this, an educational institution can easily build a strong reputation towards its target groups.
- Develops Trustworthiness:-
Strong Online Reputation of an educational institution can easily built trustworthiness with having a strong online presence. But an added advantage to this is, it can also be developed if information/news bulletins and relevant information about the institution is updated regularly on the internet. For example, you can take advantage by updating regular articles and posts regarding your education sector, by improving the quality of educations, etc. This helps you to make yourself an image of a responsible and dedicated education institution, which increases your trustworthiness.
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- Improves Institution Rankings:-
One of the major point to be considered by agencies to rank academic institutions by taking up students/parents/faculty/stakeholder opinions, which can be influenced by digital marketing. If students and other stakeholders have a positive opinion about your educational institution, and if they are talking positively about it on the internet, then it helps to improve the ranking of your educational institution.
- Increase in Profit:-
Digital marketing is cost effective compared to other traditional marketing practices. Hence, digital marketing is most suitable for educational institutions because they are allocated with a limited budget for marketing activities. As hence as the expenditure reduces, there is a significant rise in profit as well by increasing conversions.
- Easy Access to Target Desired Audience:-
Most of all target audience of educational institutions are highly active on the internet, it is very easy to approach them through digital marketing. Hence, digital marketing is the most convenient form of marketing which suitable for the educational institutions.
- Instant Feedback:-
In digital marketing, it is possible to gain instant and real-time feedback. Hence, it is easier to modify an ineffective strategy in a short span of time by replacing it with a better one. There is a lot of scope for experimentations. Thus, digital marketing channels are the quickest ways to convey a promotional message to the target audience. It is also easy to record their responses and feedback within a minute.
- High Rate of Conversions:-
Digital marketing makes it possible for educational institutions to reach out to potential students with a wider range of platforms such as social networking sites, emails, native ads, banner ads, etc. This can generate a lot of traffic which influences conversion rates. A special advantage of digital marketing is that it is capable of all areas of the internet.
- Maintain Customer Relationships:-
The main focus target audiences of educational institutions are students. In the present time, students fall into the various category. Hence, through digital marketing it is possible to maintain a good relationship with them by keeping them informed and engaged on social media, responding to their queries or questions in real time and acting on their negative feedbacks. Thus, digital marketing enables educational institutions to maintain valuable customer relationships.
